Monday, 20 October 2008

Planning - Name, Target Audience and Magazine Content

I've been considering names for my magazine and I believe that a name must reflect, in some way, what the magazine is about (for example, "Kerrang" is the sound that an amplified guitar produces, therefore "Kerrang" is a good name for a rock magazine).

The magazine I want to produce will consist of an eclectic taste in music and include information on the most popular musical artists of this era and will also feature some new or obscure, up and coming artists. The magazine will be an account of the latest news concerning popular music, music events and I'd like the magazine to be mainly focused on today's pop culture. I will aim it to the typical music magazine age demographic: 14 - 25 of both genders.

Some words that reflect the type of magazine that I'm aiming to produce:
- Eclectic,
- Obscure,
- Connection.

To set my magazine apart from others, to make it more appealing to potential buyers, I've decided to give it a longer, more gripping name.

I've decided on, "The Monthly Connection", Abbrev. - "The MC"
This is similar to "The NME" - "The New Musical Express"

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