Target Audiences

P.S. No replies from any magazine yet.


NME: Sammy Jacob, Programmingdirector, NME Radio - "We will be targeting the audience of NME magazine" ... "We will fundamentally target the 15-24 demographic and I expect that 75 per cent of our audience will be male"

Kerrang!: www.UKAOP.org.uk - "The core target audience for Kerrang! is 15-24 year olds with a 60:40 male/female split. Kerrang! has a weekly circulation of 70,000, and a regular readership of approximately 542,000."

MOJO: No information found about target audiences on the internet but after reading two MOJO magazines and comparing them to NME and Kerrang!, it seems the target audience are of a somewhat older age demographic as NME or Kerrang! but MOJO seems to focus on an audience whom prefer more obscure, unknown and 'older' music as opposed to NME which, these days, is based around the indie genre and Kerrang! which has always been solely about rock/metal.

Q: No information found about target audiences on the internet for Q magazine either, but as an almost life-long subscriber to both Q and NME, I find both magazine's target audience practically identical, although, Q may target an audience interested in a wider range of genre.

BBC Music: www.BBC.co.uk - "BBC Music Magazine has remained steady this year, keeping its crown as the UK's best-selling classical music monthly, and proving that it is successfully adapting to the fast changing consumer trends that we are seeing in the classical music market at the moment."
I've managed to acquire one of these elusive magazines from the counter at a piano dealership, it seems to target a mature audience of which must be deeply interested in classical music.